Communicate with your customers when they can expect to receive each deliverable and what new information you’ll share at each step of the process. From detailing the scope of work to providing accurate timelines, clear communication prevents misunderstandings, bolsters customer confidence, and builds your sign shop's reputation for great customer service.
Equally important for great communication are proactive order updates. Schedule a recurring check-in meeting to review progress or any new changes to the project. This ensures that you and your customer have a plan to connect regularly and keep the project moving.
3. Share Your Business Acumen
Understanding the economics of sign production and market dynamics will help you offer more value to your customers. This includes knowing how to price products competitively and deciding whether to make the project in-house or buy from a manufacturer.
Use your expertise to identify opportunities to maximize your customer’s budget. For example, identifying and using alternative materials or quantities could contribute to cost savings for your customers while still achieving their goal.
Keep Gemini's resource library bookmarked as a technical resource at your fingertips. Here, you’ll find material specifications, product drawings, mounting and installation instructions, and more on Gemini products. Plus, our authorized partners have exclusive access to resources and information through our Partner Portal which provides support for questions and order information.
