Your customer wants to keep their existing outdoor signage, but they also know it needs a refreshed appearance. The colors have faded over time, or the sign is outdated or damaged. Indications that an existing sign needs to be replaced or repaired:
- Loose or broken lettering
- Lighting outages
- Faded colors
- Cracked trim
- Chipped or peeling paint
The Basics of Updating Exterior Signage
When determining the best approach for the project, remember that each option comes with its own set of benefits and drawbacks. To get started, go back to the basics of sign design, and ensure that the existing sign’s materials, design, and features all fit the needs of the business. If those criteria are met, repairing the sign can be a straightforward and cost-effective route, ideal for signs that still accurately represent the business’ brand, but may need minor repairs. For signs that require multiple updates or repairs, replacement might be the recommended route for cost-effectiveness, allowing the customer to recreate or request a new sign with durable materials that will last a lifetime.
How to Match Signage Colors for Brand Consistency
Color plays a crucial role in brand recognition and consistency. If a sign is decades old, there may be a chance that the colors have faded after years of exposure to outdoor elements. Fortunately, Gemini’s automotive-grade paint formula allows for increased longevity and precise color matching capability. Custom color matching is as easy as sending a 3x3 sample to our team who will ensure a precise match to your existing color. Color paired with durable material and finish will ensure the sign’s longevity, and many of our products are backed by our unparalleled lifetime guarantee to keep your design beautiful for years to come.
The Art of Choosing the Right Material and Style
In any business or retail shopping district, it’s common to spot a sign or two with chipped paint or cracked trim. Choosing the right material can make all the difference in the durability of a sign. When helping your customer decide on repair or replace, consider the existing material capabilities compared to a new material choice. The most frequent materials used for outdoors signs are formed plastic letters, cast metal letters, and flat cut acrylic letters. Any of these material options, paired with the right font and style, can dramatically enhance the impact of the sign. From bold, impactful fonts that grab attention to elegant script fonts that convey sophistication, the right sign style and material should be a primary consideration for the project.
Exterior Signage Mounting and Installation Considerations
It’s important to help your customer evaluate how their current sign is mounted and if any adjustments or repairs are needed on the mounting surface before the sign is repaired or a new sign is installed. Mounting options range from stud mount, where the sign is attached directly to a surface, offering a clean and straightforward appearance, to raceway mount, which houses wiring and components in a contained structure, ideal for electrical signs. Other options include backer panel mount, which provides a solid backer for the sign, enhancing contrast and visibility, and hanging mount, perfect for signs that need to be visible from multiple directions. Each mounting method offers different benefits in terms of aesthetics, visibility, and installation requirements, making it essential to consider the specific needs of the project when choosing the most suitable mounting option.
